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‘Not much interest left in 3D TV’ says retailer

Retailer John Lewis has suggested there is ‘not much interest left in 3D TV’, with consumers turning their backs on extra dimensional viewing in the home.

The must have buzz word of the tech industry in recent years, 3D TV has failed to retain consumer interest following the first novelty, with John Lewis now suggesting “we are not seeing much consumer interest in 3D.” What’s more, with 4K and Smart TVs now grabbing the headlines, 3D appears to have been overtaken as the key reason people are upgrading their sets.

“We don’t see 3D as a big issue,” John Kempner, Vision Buyer at John Lewis said while speaking with TrustedReviews. “There is an interest but it’s not the primary purchase decision anymore.”

Arcing back to past concerns, Kempner has suggested that the need to wear 3D glasses has put many potential 3D TV owners off making the jump to the extra dimension, while limited content remains a further issue for many.

“The usage of 3D for home viewing is very limited,” Kempner said. “As an experience I think people maybe enjoy it at the cinema, but in the home it’s not quite such a wonderful experience because of the requirement to wear glasses.”

Stating that “3D content is still limited,” Kempner claimed that Smart TV has taken over from 3D as the must have feature for those splashing out on a new television.

“I don’t think 3D is as big a story as it was two or three years ago. There is a demand but there is much less noise around it and consumer interest in it now,” the Vision buyer said. “Wearing 3D glasses in the home was always going to be a reason customers didn’t move to 3D. There is no doubt that some of the benefits of Smart TV are of real consumer interest.

Keen to stress that there are still those keen on snapping up a 3D television, Kempner stated: “We do know that some people are still interested in 3D as we are still selling a lot of 3D TVs.” He added: “It’s a given anyway in most premium sets now.”

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