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Nokia: ‘The car is a big growth area for us’

Nokia has suggested that its future could be outside the smartphone and tablet market, with the manufacturer stating “the car is a big growth area for us.”

Despite the Finnish company being known primarily for its handsets, Nokia has already started a push into the automotive scene, with the Nokia owned Here Maps currently available across a number of in-car navigation systems.

Suggesting this could be where the company’s future lies, Michael Halbherr, Nokia’s Executive Vice President for Location and Commerce told TrustedReviews “The car is a big growth area for Nokia.”

Speaking at Nokia World in Abu Dhabi this week, Halbherr added: “We can bring a lot of services to the car. We do believe that automotive is absolutely a growth area for us at Nokia.”

Confirming that the Here Maps software will be at the heart of a more comprehensive push into in-car systems, the Nokia executive stated: “Internally we have been talking about that [in-car systems]. Here Maps will offer the same platform for all touch points [smartphone, tablet, desktop, in-car].”

Looking at the growth possibilities on the automotive scene he added: “When you look at the current take-rate of in-car navigation it is somewhere between 20 and 25 per cent. As we move to advanced driving systems and autonomous driving, the take-rate for in-car systems goes up completely.”

As well as offering navigation options for drivers and car manufacturers, Halbherr has suggested that Nokia could also look at other areas of advanced in-car systems for growth within the industry.

“It is also essential for us to manage traffic and pollution in big cities and it is a big growth area from 20 to 25 per cent to 100 per cent,” he said.

Read More: Hands-on Nokia Lumia 2520 review

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