As Apple posts some huge numbers, Nokia has hit back with some impressive figures of its own, announcing that it has sold it 1.5 billion handsets featuring the Series 40 (S40) operating system.
The 1.5 billionth phone was a Nokia Asha 303 (right), a budget phone which was launched at Nokia World last year and is aiming at the developing market. Amazingly Nokia was able to pin point the exact phone which the company says was purchased from a Magazine Luiza store in São Paulo, Brazil by Mayara Rodrigues (below), a 21-year-old who “loves staying in touch with friends and family through social networks.”
The first S40 phone was the Nokia 7110 developed in 1999, but Nokia believes that S40 has developed so much since then that phones running the software could now be called “Software Lite” – but we and many others may beg to differ.
Nokia believes however that S40 has a bright future and will help “connect the next billion.” Mary McDowell, Executive VP for Mobile Phones at Nokia, said: “At a time when we are maintaining our commitment to connecting the next billion customers around the world – it is gratifying to consider how Series 40 devices have made mobile technology accessible and help continue to change people’s lives for the better.”
Helping to make S40 more popular has been the recent addition of some top name apps such as Nokia Maps, What’s App and of course the perennially popular Angry Birds, albeit in a Lite version.
McDowell defended the continued investment in S40 by Nokia, telling the BBC, “It is a scale business with relatively low research and development cost; so even though the average unit price is low, its profit is still good.”
We expect to see more S40 phone at Mobile World Congress in Barcelona next month.