Nokia PureView phones may make a comeback – will it be in time for the Nokia 9?

Nokia custodian HMD Global has shown plenty of reverence for the legacy of the iconic phone company since taking on the brand. We’ve had reimagined versions of the classic 3310 and 8810 smartphones to tickle our sense of nostalgia, but now the firm may be plotting to bring back some of Nokia’s heralded imaging tech.

You see, while it was foolhardily betting the farm on Windows Phone and dawdling with Symbian, Nokia was cranking out some seriously good camera phones. Under the PureView brand, phones like the Lumia 1020 packed a whopping 41-megapixel rear sensor, rivalling the resolution of DSLR cameras, if not the overall image quality.

Now it appears PureView cameras could make a triumphant return to Nokia phones now all of that Windows Phone/Symbian nonsense is over with. It has emerged HMD Global has acquired the PureView trademark from former owner Microsoft.

According to the European Union Intellectual Property Office (EUIPO), the PureView brand is now registered by HMD Global and has been since last week (via Nokiamob/Engadget).

Should HMD choose to revive this brand, rather than simply snapping it up as a housekeeping exercise, the PureView cameras could once again be partnered with Carl Zeiss optics. Last year the two companies announced they were working together on “standard-defining imaging capabilities.”

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The acquisition of the brand is significant given rumours HMD Global is believed to be working on a flagship Nokia device with a whopping five cameras. The long-awaited Nokia 9 was tipped to arrive on August 21, but HMD choose to announce Nokia 5 Plus and 6 Plus for the Indian market.

Perhaps we’ll see the Nokia 9 at IFA 2018, which begins this weekend.

Would you be glad to see the PureView brand return to Nokia-branded smartphones? Or was the tech always overkill for smartphones? Drop us a line with your thoughts @TrustedReviews on Twitter.

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