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Nokia Lumia 1020 alone won’t restore Nokia name, says analyst

The Nokia Lumia 1020 alone isn’t enough to revive the Nokia brand, suggests one analyst.

Daniel Gleeson, a mobile analyst at IHS Electronics and Media, suggests that the newly launched Nokia Lumia 1020 won’t be able to change Nokia’s fortunes on its own. It will have to be backed by a strong new range of smartphones later in the year.

“The Lumia 1020 will act as a halo product to boost Nokia’s brand appeal”, said Gleeson. “IHS forecasts that this smartphone will not ship sufficient volumes to turn around the company’s fortune on its own.”

In fact, IHS predicts that Nokia’s market share for 2013 will fall unless Nokia has more smartphone products up its sleeves.

“Nokia’s share of the smartphone market will fall to 3 per cent in 2013, down from 5 per cent in 2012 unless Nokia follows this halo hardware launch with a strong new smartphone portfolio across all price points in the autumn. Additionally Nokia must continue to invest in content and services to bolster the range of Windows Phone app choice and quality.”

However, the analysts do believe that the Nokia Lumia 1020’s camera features will be easier to translate to consumers than the UltraPixel technology in the HTC One.

“The 1020’s vast megapixel count is a significant marketing asset because consumers have been well trained that more pixels are better in digital photography. This message is far clearer and simpler than HTC’s ‘UltraPixel’ proposition.

Part of a recent explosion of camera-centric smartphones, the Nokia Lumia 1020 will most likely be compared to the recently launched Samsung Galaxy S4 Zoom.

“41-megapixels outguns even Samsung’s camera-smartphone hybrids in pixel count by more than two to one, although Samsung will correctly point to its stronger but bulkier optics as an advantage.”

The Samsung Galaxy S4 Zoom packs a 16-megapixel rear snapper with a 10x optical zoom.

Next, read our Windows Phone 8 tips and tricks.

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