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Nokia Here heading for predictive mapping with new acquisition

Nokia’s Here mapping subsidiary has announced plans to acquire Medio Systems, a company that specialises in real-time predictive analytics.

A statement over on the Nokia company website claims that the imminent acquisition of Seattle-based Medio Systems “strengthens Here location intelligence capabilities.”

Apparently, Medio’s expertise will enable Here to provide contextual maps that change according to the situation. It means that Nokia’s mapping experience will be a more personalised experience, and that it will even be able to predict the kind of navigation assistance you might be likely to require.

As an example, Nokia claims that Here would be able to provide restaurant recommendations when it picks up that the user is ready for lunch. It could also mean that driving routes will change according to the user’s driving style or current conditions.

“We are entering the age of what I call cognitive mapping, in which maps will understand their environment and anticipate people’s intent in order to deliver interactive and smart location experiences,” reckons Michael Halbherr, CEO of HERE. “We plan to extend Medio’s talent and technology that analyzes millions of connected devices and billions of interactions on the go to strengthen our ability to deliver highly personalized maps and location services for whatever people face throughout their day.”

Medio has nearly 60 employees working on a cloud-based analytics engine that can crunch the data from connected devices and make predictions in real-time.

The deal for Nokia Here to purchase Medio hasn’t close yet, but is expect to do so by the end of July.

Watch out Google Maps.

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