Nokia Develops Tree Hugging Handset

Saving the world, one electrowetting screen at a time.

Having recently lost its Eco Crown, Nokia is clearly in the mood to stamp on some carbon footprints.

Possibly still smarting from being deposed by Sony Ericsson in Greenpeace’s latest environmental poll, the angular Finns have debuted the ‘Eco Sensor Concept’.

The Minority Report-ish handset sways from the norm by consisting of two parts – the phone itself (left – zoomed in) which is no larger than a chunky watch and made from plant based plastics and 100 per cent recycled steel. The second part is the wearable strap (right – in more typical dimensions) made from solar cells which not only power the device but also monitor local weather conditions and the owner’s vitals.

Bringing Nokia back down to earth with a bump however is the handset’s reliance on such far flung technologies as ‘nanoinks’ and ‘electrowetting’, but at least it’s already thinking outside the box.

In related news, Nokia CEO Olli-Pekka Kallasvuo has been revealing his plans to (s)copy(/s) realise Apple’s breakthrough in developing a revenue sharing relationship with telcos. Unlike Apple which somehow managed to snag a share based on the iPhone itself, Nokia wants to start charging for services it introduces, ie: Ovi.

As the man himself explained: “As far as mobile phones are concerned we are sticking with our old business model. That is, we get paid for our devices. But for providing new services we are seriously considering a shared turnover model.”

Apple, look what you’ve started… again.

Press Release

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