large image

Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Nintendo launches Creators Program for YouTube users

Nintendo has launched a new initiative aimed at formalising and sharing the proceeds from the use of its content in YouTube videos.

The Nintendo Creators Program has just rolled out in beta, and it appears to address a long-standing issue Nintendo has had with the use of its IP in YouTube videos.

Once YouTube users have signed up, any Nintendo-related content that is posted onto the video service will split related advertising proceeds between the user and the company.

Prior to the agreement, any advertising attached to Nintendo gameplay videos would go entirely to Nintendo. Nintendo says that this state of affairs was “according to YouTube rules,” but it’s being a little disingenuous here.

It was Nintendo itself that started issuing takedown warnings and enforcing advertising for such gameplay videos back in 2013 on the grounds of copyright infringement.

Still, the Nintendo Creators Program is an initiative that seeks to give both sides a slice of the pie. It’s possible to register both individual videos and entire channels, with videos getting a 60 percent share of ad earnings and channels getting 70 percent.

In order to sign up, users will need a Google account (obviously) and a PayPal Account into which Nintendo will deposit your share of the advertising income.

In addition to these requirements, members of the Nintendo Creators Program must include the following disclosure with every video, in either spoken or written form:

“I have a license to use Nintendo’s content in this video through the Nintendo Creators Program. This video is not sponsored or endorsed by Nintendo, but any advertising revenue from this video will be shared with Nintendo.”

Read More: Best Wii U Games

Nintendo has also supplied a list of approved games that can be used in these videos. Suffice to say, no unconfirmed or third party titles may be included.

Once all of these hoops have been jumped through, it will be possible to make money from those hilarious Mario Kart 8 replay montages and Let’s Play videos.

Why trust our journalism?

Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.