Nintendo has announced that it has sold 6.68 million units
of its latest handheld console, a figure which is only ever so slightly ahead
of the DS over a similar time period (6.65m if you’re interested). The 3DS has been on sale in Japan for seven months and in the US and Europe
for a month less than that.
There were concerns over the sales levels of the 3DS earlier
in the year and as a result Nintendo slashed the price of the console which is
currently available for around £120, down from £200 at the time of launch.
In the first three months only 710,000 3DS consoles were
sold, but the combination of an uplift in sales and the price cut have led to
far healthier figures at this stage.
The figures were released during Nintendo’s latest earnings
report where it posted a loss of around £575m for the first six months
of 2011. That figure is significantly more than that the £16 million loss
reported during the same period last year.
The poor results were blamed on a strengthened yen and poor
demand for the 3DS in the first half of the year.
And it looks like things won’t get any better any time soon
with Nintendo slashing its financial predictions for the rest of the year,
predicting a net loss of around £160m which doesn’t compare well with a predicted
profit of £160m annoucned in July .
It could signal the first full year loss in 30 years for the
Japanese gaming giant.