Nintendo really, really wants gamers in the United States to buy a Nintendo 2DS handheld console, judging by this latest price cut.
From August 30 the Japanese giant will trim more than 20 per cent off the price of its slab-like device, taking it from $129 to just $99.
Those taking advantage of the greatly improved price point will still get Mario Kart 7 bundled in for good measure.
There’s no news yet on potential UK price cut, but TrustedReviews has contacted Nintendo for an update on whether it plans to dip below the £89.99 tag.
The 2DS, in part released as a response to the widespread rejection of the auto-stereoscopic 3DS, allows all 3DS (and original DS) games to be played, but in 2D.
It also eschews the folding clamshell form-factor that’s been a hallmark of the DS series.
See also: Nintendo 2DS vs 3DS vs 3DS XL
The company is also developing its next generation NX platform, on which the very future of the company rests.
Nintendo is yet to name a successor to Satoru Iwata who sadly passed away last month.