Amazon-owned Twitch has announced a new “IRL” category enabling users to post streams showcasing their lives away from gaming machines.
IRL, which is internet speak for In Real Life, is designed to enable posters to interact with their audience on a more human level.
The firm says it wants to put its personalities at the centre of the videos within the IRL channel. As a result, it’ll be enabling broadcasts from the mobile app next year.
Twitch CEO Emmett Shear said: “
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The firm currently has 100 million community members watching over two million broadcasters.
Since the $1 billion Amazon takeover Twitch has also introduced a cooking channel and Twitch Creative, where members can post their artwork. Certain Amazon pilots have also appeared on the platform.
The latest move seems to be another attempt to reel in rival platform YouTube, which has done a far more effective job of allowing popular gamers to express themselves.
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
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