New Samsung Digital Cameras

Samsung has its sights set on the digital camera market with the new NV range.

Not content with taking the consumer electronics and notebook world by storm, Samsung wants to gain significant market share in the digital camera market. To help achieve this Samsung is today announcing its new NV range of digital cameras. At launch the NV range will comprise three models, each with very distinct market positioning.


The NV3 is aimed at the fun end of the market, for users who want a slim and light device in their pocket that can do pretty much anything. As well as being a digital camera the NV3 can playback music and video direct from the SD card. There’s also a loudspeaker built into the unit, so you can share your music with friends and annoy other passengers on trains.

The 2.5in LCD monitor is impressively sharp with 230,000 pixels, while the internal zoom lens gives you a 35mm equivalent focal length of 38 – 114mm. Samsung has squeezed 7.2-megapixels into the NV3, while allowing ISO ratings from 50 all the way up to 1000. It remains to be seen how the NV3 handles CCD noise at the highest ISO rating.

The NV3 will also shoot video in a widescreen aspect ratio, although the 720 x 480 resolution is more friendly to US consumers with NTSC TVs, rather than us Brits who use PAL.

With dimensions of 94.5 x 57 x 17.5mm the NV3 is pretty slim and pocket size, while the quoted weight of 142g is good, but doesn’t include the battery or memory card.

The NV3 should be available in early September for £229.

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