Olympus aims to please both ends of the consumer market with the C-70 and C-370 digital cameras.
Olympus has updated its product range with a couple of new cameras.
The C-370 Zoom is an inexpensive compact and lightweight camera coming in at just £120 including VAT. The emphasis is on ease of use with the camera built around a, ‘one button, one function’ design principle intended to make it easy to navigate menus and features.
Though it’s uncomplicated, the 3.2 million pixel resolution and 3x optical zoom is impressive for the price. It has a 1.5in LCD, a 2cm Super Macro mode and PictBridge support. Other stand-out features include 12Mb of internal memory so you can take snaps even if you forget to put in a XD picture card. It also has a movie recording function that is only limited by the size of the available memory. It’s powered by two standard AA batteries.
The C-370 zoom will be available in October 2004.
At the other end of the scale is the high end C-70 Zoom. Housed in metal body, this is features a resolution of 7.1 million megapixels, and a five times optical zoom, equivalent to 38-190mm on a 35mm camera. There’s also a six times digital zoom.
The brains behind the camera is the TruePic Turbo image processor, which Olympus claims boost picture quality through increased contrast and colours, and speeds processing speed.
Images are stores in JPEG, TIFF or uncompressed RAW file formats and the camera also offers movie recording at 25 frames per second in VGA or QVGA quality. The Super Macro mode can takes snaps as close as 2cm away.
More accomplished photographers will appreciate the Programme, Shutter Priority, Aperture Priority, and Full Manual modes. It also has five scene programmes with Portrait, Night Scene, Sports, Landscape and Landscape with Portrait.
The C-370 has a USB 2.0 connection and is PictBridge compatible, for printing directly from the camera without a PC. Storage is on XD cards.
The C-70 ZOOM is planned for release in October 2004, priced £420 including VAT.