large image

Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

New Apple Watch luxury strap partnership incoming – report

Apple isn’t hiding the fact that it wants the Apple Watch to be seen as a luxury item, but it might be keeping its next ritzy partnership quiet.

Fashion brand Coach has developed a number of straps for the Apple Watch, a new report claims.

According to Haute Ecriture, Apple will release “about eight” Watch bands designed by Coach in June – that coincides with Apple’s Worldwide Developer Conference 2016.

“I was at a Coach boutique Thursday and as I was making a purchase, a sales associate noticed my Apple Watch and told me Coach will be releasing new bands for it,” reads the report.

coachImage credit: Haute Ecriture

“The sales associate then proceeded to show me a piece of paper with various products on them that included photos of about eight watch bands, which included a white band, a black band, a red band, and a brown band,” it continues.

The report goes on to claim that some of the bands have “charms on them”, while others have “patterns stitched into them”. It also alleges that pricing for each band will be $150, and that the straps are designed to have “the same aesthetic as Coach’s handbags from its Spring/Summer 2016 Collection.”

coachImage credit: Haute Ecriture

Related: Apple Watch 2

To date, Apple has only worked with one luxury brand – Hermes – on Apple Watch straps, but it makes sense that the company would want to grow its high-end offering.

Unfortunately, Apple hasn’t made any public announcements about the prospect of new luxury bands, so take this report with due caution.

Watch our Fitbit Blaze Hands-on: 4795477585001

Do you own a smartwatch? Tell us why – or why not – in the comments below.

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.