Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

New Apple Watch ads scream ‘it’s really useful, honest!’

Apple has released a quartet of short videos attempting to sell consumers on the real-world uses for the Apple Watch and convince them that having an iPhone is no longer enough.

Four 30-second spots, published online on Thursday, showcase the Apple Watch being used to great effect by tourists, parents and fitness enthusiasts.

The ads seek to extol the preferable practicalities of Apple’s first wearable as the company fights a prevailing perception the Watch does little that the iPhone already in the public’s pocket does not.

For example, the ‘Goals’ video shows a watch-wearer performing jumping jacks in order to complete his activity ring before bed… something that certainly can’t be done on an iPhone.

The ‘Berlin’ clip features Chinese tourists translating words on their wrists, asking for directions, seeking out activities and joining in on a sing-song by reading lyrics on a watch face.

Likewise ‘Beijing’ showcases German tourists in China converting currency, meeting up at a shared location after being separated and even sending an ‘SOS’ drawing in a night club in order to be rescued from an attentive reveller.

Finally, the ‘Closer’ ad showcases how parents with their hands full can use the watch to answer calls, play games and control media without messing with the iPhone.

Read more: Best Apple Watch apps to download first

The ads, which you can see below, come amidst reports the demand for the Apple Watch has dropped off considerably since the original pre-order surge which.

The company is due to release sales figures for the first time at its quarterly earnings report on Tuesday.

Do the new ads sell you on the Apple Watch? Share your thoughts below.

Why trust our journalism?

Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.

Trusted Reviews Logo

Sign up to our newsletter

Get the best of Trusted Reviews delivered right to your inbox.

This is a test error message with some extra words