large image

Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

New Apple TV to land in retail stores on Friday?

Apple is preparing to unleash its vision for the future of television at its retail stores across the US, and possibly other territories, on Friday.

The next-gen Apple TV set-top box went up for online pre-orders from on Monday, while Best Buy began flogging it on Wednesday.

While orders aren’t expected to land on most doorsteps until after the weekend, brick and mortar shoppers may be able to beat click and pay customers to the punch.

According to Apple retail employees speaking to 9to5Mac, it will be available from Apple Store locations on Friday 30 October.

That would enable Apple to live up to its vow customers would be able to pick up the device during the month of October, but only just.

Apple hasn’t confirmed the news so it’s unclear whether international customers will also get the chance ask Siri for scary movies on Halloween.

It went up for pre-order from £129 in the UK on Monday with shipping to commence on October 30, so it’s not like they haven’t reached foreign shores yet.

Related: Apple TV (2015): Everything you need to know

The new set-top box is arguably the most interesting new product in Apple’s fall line-up. It debuts a new tvOS operating system which offers natural Siri voice controls via a restyled remote control.

It also offers universal search, making it easy to find content across all apps, while the remote offers Bluetooth 4.0 connectivity, meaning users won’t require a line of sight to connect to the box.

That powerful remote also has a touch sensitive panel and motion sensors for navigation and gaming, with the full power of the app store set to be unleashed on the tvOS platform.

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.