large image

Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Apple reportedly to release a cut-price Apple TV dongle to capture streaming audience

Apple is rumoured to be considering a lower-cost Apple TV dongle that owners can plug into the back of their TV.

The new, smaller, unit will hopefully boost uptake on a new upcoming streaming service that the California based tech giants are supposedly working on.

This report comes from The Information, who suggest that a lower-cost Apple TV dongle could make the service way cheaper for potential buyers, as an Apple TV currently goes for £149, while the 4K version sells for £179.

Don’t expect a massive price dip if Apple does decide to target this at a lower price bracket. Going on their usual efforts, it’ll still be somewhere around the £100 mark, and if I were a betting man i’d probably put a little money down on a £99 price tag.

Rumours put the launch of the streaming service somewhere in April, but it’s unknown if the Apple TV dongle, or as I prefer to think of it the iStick, will launch at the same time.

This attempt to make Apple’s ecosystem a little easier to access seems to fit with other things Apple have been doing. Although they have long been a walled garden with a fairly high cost to gain entry, recent news is pointing at a range of reasonably priced options to give you access to all things Apple including a reasonably priced iPod Touch and iPad 2019 range, and even the addition of an iTunes app to 2019’s Samsung smart televisions.

Could we see Apple finally make a push to be a little more accessible to the general public? We’ll find out more when they reveal their latest hardware in the near future.

Could you get behind a cut price Apple TV dongle? We’re on @TrustedReviews for your thoughts, feelings, hopes and dreams.

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.