Amazon is primed to give its video streaming app a major overhaul, the company’s studio head has confirmed.
Comments from new Amazon Studios boss Jennifer Salke suggest a upgrade to the Prime Video app is on the way sooner rather than later. According to a report from The Wrap, Salke is already running the new version of the app on her phone.
While speaking to a reporter during the Television Critics Association tech, the new studio head said she hadn’t put a deadline on a launch, but the new app is coming soon.
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While she doesn’t get into specifics, Salke says the app is much more intuitive, which could mean the addition of user profiles, an improved recommendations engine and better categorisation of Amazon originals and third-party content. The company is also likely to improve how it pushes the add-on channels like HBO and Showtime.
Salke even invited journalists to visit her office and see the new prototype application, so we may hear more about it in the near future. In terms of the pending launch she said he hadn’t “felt an urgency to put a deadline on it.”
She added: “Because I’ll tell you — and you’re welcome to come to my office — I went up there and met with them and they had a prototype phone that showed me the interface that they’re working on that’s about to be — that’s in the middle of being developed and coming soon.
“So please come see me and I’ll show you how cool it is, because it’s much more intuitive. I find it to be sort of seamless the way that they’ve used actually, well I don’t know if I should give it away. It’s cool! And you can actually look at it in my office.”
Her comments initially caused a stir with the mention of a ‘prototype phone’ but an Amazon spokesperson confirmed she meant “prototype user interface” on an existing smartphone. No Fire Phone 2 news here. Thankfully.
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