Netflix will begin streaming 4K content in the first months of 2014, it’s been confirmed.
Earlier in the year we reported on Netflix’s ambitious goal to shoot the second series of House of Cards, starring Kevin Spacey, in the new Ultra HD resolution. Sure enough, when season two kicks of in February it will be 4K-ready.
“We’re working specifically with David Fincher on House of Cards season 2, and that’s all being shot and edited for 4K delivery,” confirmed Netflix chief product office Neil Hunt to Stuff
At present, the company’s 4K plans represent “a set of sample offerings, not a big part of the catalogue,” but it has been testing various 4K streams in recent months.
What’s more, it seems as if the TV manufacturers will be ready and waiting for this Ultra HD content come its February debut. Key manufacturers will be offering 4K-ready Netflix apps on their new 4K sets.
“We’re not naming specific manufacturers, but we have several of the major TV vendors who are going to be producing 4K capable TVs – they’ll be announcing them at CES,” said Hunt.
If you bought your shiny new PS4
or Xbox One
console expecting 4K video capabilities, however, you’re in for a bit of a disappointment.
According to Hunt, “the new game consoles may eventually be 4K-capable, but the ability to take 4K out of the box and drop it into a separate television is lacking some standards and HDMI 2.0, and it’s just a little premature. So we probably will see that, but right now we’re talking about 4K Netflix built into the smart TV.”
Hunt believes that it’s important Netflix leverages its unique position in the industry – it’s responsible for both producing and delivering content – to “get out front and begin to push” 4K. As such, the company could well prove to be “instrumental in beginning the shift of production towards 4K.”
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