large image

Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

People’s sneaky Netflix password-sharing practices revealed in new survey

A highly interesting (if not especially precise) survey has shed some light on people’s Netflix password-sharing habits.

It’s no secret that a lot of people access the streaming service using somebody’s else account. In fact, Netflix CEO Reed Hastings once described password-sharing as a “positive thing”.

Related: Netflix vs Amazon

Why? Because he believes they’ll be likely to become paying subscribers later down the line.

According to a survey of “thousands” of Netflix users conducted by Exstreamist, almost half of the people (44%) who admitted to accessing the service using somebody else’s login details (891 people) said they do so without the account holder knowing about it. Sneaky.

34% said the account holder was aware of it (less sneaky), and 22% weren’t sure either way (possibly trying to make themselves feel better about their sneakiness).

Parents appear to be the most generous (or careless) with their Netflix passwords, with 22% of Netflix freeloaders saying they use their mum or dad’s login details.

Friends (20%), partners (17%), former roommates (13%) and − to our great amusement − ex-lovers (13%) come next, with siblings (a fittingly stingy 3%) and “other” (12%) completing the table.

Which side do you fall on? Share your experiences (and suspicions) with us @TrustedReviews.

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.