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Netflix not working on VR content

Netflix isn’t working on virtual reality content, according to CEO Reed Hastings.

Back in February, at Mobile World Congress 2016, Netflix VP of Product Innovation Chris Jaffe told TrustedReviews that the company was watching the VR space with interest, prompting us to dream of fully immersive original Netflix programming.

This followed the launch of a Samsung Gear VR Netflix app back in September. The app placed you in a virtual living room with a flat screen rather than providing any truly immersive content, but it was a sign that Netflix was interested in VR. The next step, surely, would be Netflix-created original VR content.

Not so, says Netflix CEO Reed Hastings in a recent interview with Mashable. At least, not yet.

According to Hastings, Netflix isn’t currently developing any form of proprietary virtual reality content.

Related: Oculus Rift vs HTC Vive

“We’re really focused on movies and TV shows and doing more of those, which you can watch in a virtual reality headset if you want to,” said Hastings, “but we think most people will watch Netflix on a smartphone or a smart TV.”

A Netflix spokesperson subsequently confirmed that the company wasn’t developing anything in the virtual reality space.


It seems you’ll have to wait a little longer to sit in the Oval Office with President Underwood or head into a grimy back-alley with DareDevil.

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