For all the time Netflix spends tweaking its interface, the company has outright neglected the humble profile icons, which have remained largely unchanged for the last half decade.
Finally, the company revealed it is embellishing the existing avatars with a splash of colour and some more complex designs. It is also giving gamers the opportunity to adopt characters from some of Netflix’s most popular original series. Steve and Elle from Stranger Things are there, along with Luke Cake and Crazy Eyes from Orange is the New Black.
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“The profile icons you’ve used for the last five years are getting a fun makeover,” Netflix writes on a blog post on July 25. “We’re also introducing a bunch of new icons — including some of the most beloved characters from Netflix shows and movies. Get excited, things are about to get a lot more personal.”
The company is making the change to celebrate the launch of profiles in August 2013, five years ago. The company is taking the opportunity to re-emphasise the importance of profiles in putting the best content in front of each viewer’s eyes.
“Profiles are key to creating a highly personalized Netflix experience. By watching on your own profile, we can showcase suggestions for TV shows and movies we’re sure you won’t want to miss,” the company added.
The changes are coming in the next few weeks on the Netflix website, mobile app and TV platforms, so be on the look out.
Earlier this month Netflix announced a new interface for its TV apps, designed to ensure viewers spend less time browsing and more time watching. It intends to make it easier for viewers who’re limited to a remote control rather than a touchscreen.
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