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Netflix kills Christmas cheer by calling out viewers — but is it snooping on our habits?

Netflix has been forced to defend a tweet from its US account, making fun of people who’d watched a Christmas film multiple days in a row.

On Monday, the firm called out the 53 people who’d watched the Netflix Original movie A Christmas Prince every day for 18 days.

In the tweet a social media employee condescendingly asked: “Who hurt you?”

The snide tone of the tweet sparked a backlash from the company’s followers and also raised concerns about Netflix’s viewer tracking habits. Others found the funny side.

In a statement released on Tuesday, a Netflix spokesperson claimed the company was not ridiculing individuals for their viewing habits.

Related: How to find 4K content on Netflix

“This information represents overall viewing trends, not the personal viewing information of specific, identified individuals,” said a representative (via BBC).

However, yesterday Netflix revealed one user in the country watched Lord of the Rings: The Return of the King 361 times during 2017 (via Vice). The company said another subscriber watched Pirates of the Caribbean 365 times during the last year.

Netflix isn’t alone in these habits, Spotify was criticised for using similar data points for its advertising campaigns.

“Be as loving as the person who put 48 Ed Sheeran songs on their ‘I love gingers’ playlist,” the firm wrote on billboards.

Do you have a problem with Netflix’s tweet? Or is it just a little harmless fun? Drop us a line @TrustedReviews on Twitter

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