Even before Netflix has launched in the Uk and Ireland,
the battle between it and its main rival for the rights to major Hollywood studio films is heating up nicely.
Last month Netflix officially announced it would be bringing
its subscription streaming service to the UK and Ireland and since then has announced
deals with various studios such as MGM, Lionsgate and Miramax.
Now however LoveFilm is fighting back, announcing its own
deal with major Hollywood studio, Warner Bros.
which will give LoveFilm customers exclusive access to films like The Dark
Knight and The Hangover when the deal kicks in next month.
The deal with Warner Bros. is a multi-year deal across all
of LoveFilm’s services including subscription streaming, postal rental,
per-per-view TV and download-to-own.
LoveFilm says it has created a second pay-TV window, meaning
that the deal won’t effect BSkyB’s ability to show Warner Bros. films.
Jeffrey R. Schlesinger, President, Warner Bros.
International Television Distribution added: “The establishment of a second pay
window with LoveFilm is an important evolution in the way films are made
available for viewing in the UK in ever-more convenient ways. Importantly, the
structure of the deal ensures that our films continue to retain their value to
linear and non linear operators following this window and for the long term.”
With Netflix yet to announce how much its streaming service
will cost at launch in early 2012, hopefully the growing competition with
LoveFilm will mean that us consumers will reap the benefits with cheaper deals.
Next: Read our Netflix vs Lovefilm comparison