Motorola has confirmed it won’t release any new Z-series phones other than the Moto Z4 this year, ending rumblings it could be planning rugged ‘Force’ and affordable ‘Play’ variants.
The news broke on Twitter over the weekend when the company reacted to a fan asking if it would release Force and Play versions of the Moto Z4, as it has done for past flagships.
You can see the exchange below.
Hi Raffi. We will not be announcing additional moto z devices this year.
— Motorola US (@MotorolaUS) May 30, 2019
The move is atypical in today’s smartphone climate where companies tend to have multi-device strategies. Samsung currently sells multiple S10 smartphones. These include the regular Galaxy S10, larger Galaxy S10 Plus, semi-affordable Galaxy S10e and next-gen Galaxy S10 5G.
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The Moto Z4 made its unintended debut last week when it briefly went on sale on Amazon before being officially announced. Motorola announced the phone will retail for $499.99 unlocked and ship from June 6 mere days later.
The Moto Z4 is a modest upgrade on last years Z3, featuring a tweaked design and refreshed internal components. The key differentiator between it and other flagships is its Moto Mod functionality. The system lets you attach optional add-on peripherals, like a battery pack or a 5G Mod, to the phone thus adding further functionality to the handset.