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Motorola: Moto G shook the industry

The Moto G ‘shook the industry’ with its combination of impressive specs and affordable price tag, manufacturer has claimed.

With the Moto G having helped rekindle Motorola’s ailing smartphone efforts – taking the company from a 0 per cent to 6 per cent share of the UK smartphone space within just one quarter last year – Motorola now thinks its rivals have been forced to follow suit.

However, despite suggesting the Moto G shook the industry, Motorola has claimed appeasing consumer needs, not shocking its rivals, was the primary purpose of the phone.

“I think we did shake the industry [with the Moto G], but we weren’t doing that just to shake the industry,” Brian Mehta, Head of Marketing at Motorola, said speaking with TrustedReviews recently.

He added: “We did what we did with the Moto G because we saw the need consumers had.

“We are going to continue to drive that direction.”

Looking at how the Moto G has changed the market for good, Mehta suggested the phone has helped push pricing down in the specs-impressive smartphone space for good.

“I think other manufacturers are trying to follow suit, and we say bring on the competition,” he told us.

“That will give consumers more choice and that is why we are going to continue to up our game on what we can offer.”
Simon Collinson, Motorola’s General Manager of International Markets, added: “It is a highly competitive market and there is always going to be someone out there driving new features and driving price.”

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