Not content with killing off the Motorola name, Lenovo has revealed it plans to eradicate all sub-5-inch displays from its Moto-branded smartphone line up.
Recent interviews with Lenovo’s Chen Xudong says all of the firm’s 2016 Moto line-up will feature handsets 5-inches or larger.
That means the Moto E, which currently rocks a 4.5-inch display, will either break the 5-inch barrier, or be dropped from the line-up altogether in 2016.
However, when speaking to the Chinese media (via GSM Arena), Xudong did have some good news. He confirmed the entire 2016 line-up will be fitted with fingerprint sensors.
As that’s a feature that’s been largely missing from Moto’s popular devices, it’s at least one decision sure to please Moto loyalists.
See also: Moto X Force review
Last week at CES, Lenovo announced that the Motorola brand name would cease to exist on devices and in marketing materials.
Instead, high-end Moto devices, will be used to complement Lenovo’s Vibe brand which will spread to more western territories in the future.
Related: Goodbye, Motorola! Here’s 7 reasons we will miss you
The rebranding of Moto as a ‘high-end’ only manufacturer seems a little at odds with what made the firm popular over the last few years; budget devices like the Moto E and Moto G with specs that defy the modest price points.
This new strategy suggests that, while the Moto E could be bumped up to 5-inches, it’s likely to be cast aside.
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Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
