Montblanc e-Strap will turn your watch into a smartwatch

Traditional watchmaker Montblanc has announced a new strap that promises to turn any old watch into a smartwatch.

With the Apple Watch on the horizon and Android Wear hardware surely set to improve in 2015, traditional watchmakers face a difficult year.

One of those classic timepiece creators, Montblanc, has kicked off the new year with an interesting workaround.

Rather than throwing its hat into the hazardous smartwatch ring, reports A Blog to Watch (via TechCrunch), the company has revealed the e-Strap. Sitting on the inside of your wrist, opposite the watch face itself, the e-Strap will serve you with the basic smartphone notifications you’ve come to expect from early smartwatch devices.

This compact second screen features a 0.9-inch monochrome OLED touchscreen display with a modest 128 x 36 resolution. As that suggests, it will handle only basic notifications for calls, texts, e-mails, reminders, social media updates, and the like. It’ll also feature an activity tracker, which will feed into an accompanying iOS and Android app.

While the e-Strap has been announced as part of the Montblanc Timewalker Urban Speed collection, its true value could be in its stand-alone nature.

You’ll be able to purchase the e-Strap separately and add it to your existing watch, instantly turning it into a smartwatch.

Read More: Apple Watch vs Android Wear

One possible drawback could be the cost. At £250, the Montblanc e-Strap will be more expensive than the likes of the LG G Watch R and the Moto 360, which are more advanced and complete smartwatch devices.

Of course, said devices aren’t made from “diamond-like carbon,” and their straps aren’t made from Florentine leather.

There’s no news on when the Montblanc e-Strap will hit shops, but we’ll keep you posted.