As the smartwatch and fitness tracking markets continues to grow, manufacturer MisFit has claimed that as the industry progresses wearables will move away from the wrist.
Speaking exclusively with TrustedReviews, MisFit co-founder Sonny Vu has suggested that while the wrist is currently the primary area of focus for manufacturers, moving forward wearables will start appearing for other areas of the body.
Highlighting hip and chest as possible future locations he added: “It’s important because it gives the user a choice rather than limiting what they can do.”
Although Google Glass is looking to take wearables to users’ faces, Vu has claimed that such personal technologies need to be more design focussed than feature focussed, with user comfort and a natural integration key to the sector’s success.
“Many of the big companies getting into the wearables market have products with designs that have been dominated by engineering as opposed to a dedication to user experience,” he told us. “We all know that is never going to win.”
Looking at how he expects the wearables market to develop, Vu stated: “Wearables are going to be tailored more to the design needs of human beings than around what is possible with engineering.”
Highlighting where current wearable efforts have missed the mark he added: “When I see a picture of a women’s hand wearing the Samsung watch on all these big ads, I think it just looks ridiculous.
“There is no woman I know who would wear a Samsung Galaxy Gear and really savour the experience. It is just so gigantic, and it requires every 24 hours.”
Discussing his own company’s research into the area, Vu added: “We found that a lot of people, women in particular, don’t want to wear anything on their wrists. Some people have watches already and they don’t want to wear anything else.”
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