MID Sales Pretty Poor

Much lower than Intel's estimates.

I doubt anyone will be shocked to hear, given that the Mobile Internet Device (MID) revolution hasn’t exactly happened the way Intel suggested it should, that sales of devices such as the Samsung Q1 Ultra are just a little down on Intel’s predictions. According to DigiTimes, MID manufacturers put sales in the sub-30,000 unit region, considerably less that Intel’s 150,000 to 200,000 unit prediction.

According to DigiTimes sources, the disappointing sales figures are primarily the result of the poor economic climate, which has made the devices look expensive. In comparison to the huge number of netbooks available offering pretty much identical functionality, it’s not hard to see why. After all, who wants to buy an MID when a netbook isn’t exactly any less practical at a fraction of the cost?

There’s a suggestion that might not hold true once Moorestown hits late this year or early in 2010. Combining an Atom CPU core, graphics and a chipset into on chip, Moorestown devices are supposed to offer netbook capabilities in a much smaller platform, possibly making MIDs that much more attractive to their target audience.


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