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Microsoft: Xbox One ‘must do better’ in Europe in light of PS4 pasting

Microsoft must work harder to make the Xbox One relevant in Europe, according to gaming division boss Phil Spencer.

Just yesterday Sony claimed it had a 70-90 per cent share across the entire continent continent, which, if accurate is a hugely troubling stat for the folks from Redmond.

In an interview with Edge Magazine conducted before Sony’s comments, Spencer said his company must do more to combat Sony’s habit of wiping the floor with Microsoft’s consoles in Europe.

In comments picked up by Videogamer, Spencer said: “We need to do better in Europe. When I look globally, mainland Europe is definitely an area we want to focus on.

“Sony does a really good job in those markets, and they have a long history – long before we were in this business – and they’ve earned the success that they get in those regions.

“I watch what they do because they do a lot of good things, and I want to make sure that we’re being smart about succeeding.”

Read more: PS4 vs Xbox One

There’s better news for Microsoft in the United States where it is swapping monthly sales victories with Sony. The PS4 still leads overall thanks to its fast start, but a price cut has allowed the Xbox One to achieve relative parity.

Spencer calls it “good competition,” but there’s no doubt Microsoft needs to engage European gamers sooner rather than later.

On Tuesday Sony Europe president Jim Ryan told VG247: “We have a very significant market leadership.

“We have market leadership in every country in Europe, and have very significant market leadership in continental Europe. Extremely significant. I don’t think marketshare’s any less than 70 percent, and frequently greater than 90 percent in continental Europe.”

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