Microsoft to Launch Spotify Rival

But will determination to monetise it help or hinder long term success?

Microsoft has had a pretty good month. It has launched Bing to go after Google, unveiled Web Office to go after Google Docs and now it’s bringing out a streaming music service to (s)pick on(/s) challenge little Spotify…

Speaking to the Telegraph, MSN executive producer Peter Bale explained: “Music is an important area for Microsoft. We are looking at launching a music streaming service imminently. It will be a similar principle to Spotify but we are still examining how the business model will work. We are looking at how other similar businesses have structured their business models and trying to figure out what will work best for both consumer and Microsoft.”

So Redmond has its claws out but judging by Bale’s comments it doesn’t seem as if they’re particularly sharp at this stage. Of course this depends largely on whether Microsoft plans to push out the service then work out a business model for it or whether it prefers to try and get everything in place from the get go.

That said, the Telegraph suggests Microsoft is looking to work around similar free, ad-supported and premium monthly payment systems like Spotify so I’d say just get on with it already.

After all, competition is good – isn’t that right Apple…?

via the Telegraph

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