Microsoft’s tablet efforts have struggled to reach the heights of their iOS and Android powered rivals to date, but retailer John Lewis has suggested the software giant will “go from strength-to-strength” in the market this year.
However, despite predicting big things for Microsoft’s future tablet efforts, the retailer has revealed it expects the Windows platform to be used sparingly moving forward, focusing primarily on convertible models.
He added: “I think we are likely to see Windows tablets spend a bit more focus on the convertibles space, continuing that message of doing more.
“What we have noticed is a real blurring of the lines between tablets and laptops. We have products come in and really disrupt this space.
“That represents a big opportunity for Windows-based devices.”
Although high profile Windows tablets such as the Microsoft Surface Pro 2 and Nokia Lumia 2520 have failed to gain widespread traction, John Lewis has suggested it has ‘bucked the trend’ in seeing reasonable sales of the Microsoft powered machines.
“There has been some pretty negative press around the Surface, but within John Lewis it has done pretty well,” Boughton told us. “We launched the product exclusively in December 2012 and our customers took to it pretty well.”
He added: “We have had a good time bucking the Surface trend and we are seeing that continuing. They launched the Pro model and that did very well, much above expectations.”
Read More: Best Tablets 2014
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
