Microsoft has confirmed and expanded upon its plans for the Lumia brand, as well as the future of the Nokia name.
We learned earlier in the week that Microsoft was indeed going to scrap the Nokia brand and attach the Microsoft Lumia name to future phones, after the company issued a statement to a website.
Now the company has confirmed these plans via its own official Conversations blog, and has also expanded upon the future of the Nokia brand.
Pictures published in the post (see above and below) appear to show how Microsoft Lumia devices will be branded. They seem to follow the positioning of the current Nokia labelling, both front and back, but the Windows icon also makes its way onto the rear of the device.
As for when we’ll actually see the first Microsoft Lumia phone released, Microsoft’s Tuula Rytilä would only say that the company was “looking forward to unveiling a Microsoft Lumia device soon.”
If you thought that all of this meant the death of the Nokia brand, you’d be wrong. Asked if there would be any more Nokia phones released by Microsoft, Rytilä responded: “Yes! Microsoft will continue to sell Nokia-branded, entry-level category of phones, such as the Nokia 130. We have licensed the Nokia brand for such devices.”
In other words, the Nokia brand will return to becoming synonymous with low-end feature phones, while Microsoft will cover smartphones.
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