Bolsters its ranks for the battle with Google.
You remember Multimap? It was the software we all used before swapping to Google Maps… well, Microsoft’s just bought it.
No financial details were disclosed but interestingly, despite the seemingly mass migration to everything Google, Multimap is still listed as one of the UK’s top 100 technology companies so I suspect the software giant coughed up a pretty penny.
The acquisition was done to further bulk up Microsoft’s (arguably already bloated) array of location and mapping technology which already includes Virtual Earth, Live Search, Windows Live Services and its (slightly evil and ridiculously expensive) aQuantive advertising platform purchase.
“The addition of Multimap enhances Microsoft’s position as a leading provider of mapping and location platform services,” said Sharon Baylay, Microsoft’s Online Services Group General Manager. “This acquisition will play a significant role in the future growth of our search business and presents a huge opportunity to expand our platform business beyond the UK and globally. We are thrilled to welcome Multimap onboard.”
It is debatable whether Microsoft really needed to stump up the cash for Multimap given its existing portfolio, but I suspect this is more about absorbing a rival than anything else. Ironically however the mega corps’ plans for world domination these days are looking further away than ever before…