Microsoft Announces Xbox Video-On-Demand Deals

Microsoft has announced a raft of deals with content

providers who will stream film, TV and video-on-demand to the Xbox 360 in the coming months.

Deals with over 40 partners including Channel 4, Channel 5,

BBC, Sky, Lovefilm, MSN, YouTube, blinkbox, Sky and Muzu have been announced by

Microsoft with the services due to arrive before Christmas in the UK.

Microsoft will be hoping that the new deals will see the

Xbox become a media hub in the home, in the same way as the PS3 has being attempting to do for quite a while.

The content will be searchable via the integrated Bing search engine and

users will be able to navigate through the various apps using motion gestures

if they have a {linkout: Kinect} motion controller – which also supports voice


Microsoft Xbox LIVE

Some of the content providers will be only available in

specific regions with UK

console owners getting access to BBC, Channel 4, Channel 5 and YouTube, among others. Xbox Live users can already access Sky,,

Zune, Twitter and Facebook.

Michael Comish, CEO and co-founder of blinkbox said: “The

launch of blinkbox on Xbox 360 means that we can bring our huge library of

blockbuster movies to even more people across the UK, giving them yet another

way access their favourite entertainment. Whether on PC, connected TV or

console, our customers are now even closer to an amazing entertainment


Stephen McGill, Director of Xbox and Entertainment for

Microsoft UK, said: “We are really excited to be able to bring the blinkbox

movie experience to our Xbox LIVE members and give them access to the

incredible library of movies that blinkbox offers through Xbox 360 in their

living rooms.”

While this may not be a revolutionary move from Microsoft, it

will bolster its media hub credentials and should provide some competition for

the PS3.