Your fast food is about to get a whole lot faster, and it’s all thanks to that smartphone in your hand.
Following in the footsteps of product pushers Starbucks and Pizza Hut, McDonalds has confirmed that it will introduce app-based ordering early next year, about time, guys.
Putting an end to lengthy queues – and repeated requests of “would you like fries with that?” – the move will start in the US, UK, Australia, France and Canada during the first half of 2017.
Looking to catch up with its more technically advanced rivals, McDonalds will then reportedly charge into widespread adoption, with 25,000 of its more than 36,000 stores around the world accepting mobile orders by 2018.
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The McMakers have suggested the move will help dramatically cut wait times at drive-thrus, as well as in store where many locations have recently added digital ordering kiosks.
With the fast food chain selling a staggering 75 burgers a second, seriously, that’s a whole lot of mobile ordering potential.
Although lagging behind the crown on app orders, this is far from the first time McDonalds has conducted a large scale tech rollout.
Earlier this year it rolled out free Wi-Fi to many of its stores, with customers quickly finding it had blocked them from accessing porn. It also recently introduced its own VR experience, because a restaurant tour’s what we all want to do in the virtual world, right?
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Are you excited or worried by the ease of app-based McDonalds ordering? Let us know below.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
