large image

Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

Mark Zuckerberg takes a pop at Apple pricing

Mark Zuckerberg has taken a direct shot at Apple for pricing its devices so highly.

The father of Facebook was talking on a podcast in the wake of the launch of the Meta Quest Pro, his company’s new £1,499 mixed reality headset.

On the matter of the high pricing of his new metaverse portal, Zuckerberg told analyst Ben Thompson (via Business Insider) that the Meta Quest Pro was actually being sold at “break-even point”.

Zuckerberg took the opportunity to contrast his company’s approach to pricing to that of Apple. “If you’re Apple, you build hardware and you charge as much as you can for it,” he said.

Suffice to say, the Facebook founder and perpetual Apple sniper feels that Meta’s strategy is the better one for making the metaverse an actual thing that people use rather than a highfalutin concept.

“That business strategy I think is aligned with the mission of basically connecting people and having people there because if you want to build a social experience, you have to have the people there,” he said.

This is far from the first time that Zuckerberg has spoken out about a fundamental difference in approach between Meta and Apple. After years of bitter wrangling in the press and the courts around the matters of open platforms and data privacy, the Facebook founder said in July that the two companies were now in “a very deep, philosophical competition about what direction the internet should go in”.

Given that Apple still hasn’t played its opening move in AR/VR, we’ll have to wait and see which metaverse approach is best.

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.