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Made for Google program could spell doom for dodgy Pixel accessories

Google is reportedly planning to introduce an accessory certification standard that would enable third-parties to market products with a Made for Google label.

9to5Google reports the company is planning on launching an initiative similar to Apple’s Made for i (MFi) program.

This is likely to cover cases, battery packs, docks and USB-C chargers, potentially giving consumers more confidence when purchasing third-party accessories.

Related: Google Pixel 2

For example, Made for iPhone, iPad and iPod touch-certified cases must protect devices from drops up to 1 metre.

Conceivably, such a program could also cover Chromecast-enabled devices in the same way MFi certification is required for companies who wish to use the Apple AirPlay logo.

Pixel perfect?

With Google’s own hardware line expanding rapidly, and set to be further boosted during the Pixel event on Wednesday, this seems like a smart call.

If the report turns out to be true, some of these accessories would likely be available by the time the Pixel 2 and Pixel 2 XL devices go on sale.

It could also be an additional money-spinner for Google, given Apple charges third-party companies for the certification.

For this fee Apple says it enables third-parties to “promote your electronic accessory with MFi logos. Made for iPod, Made for iPhone, Made for iPad, and AirPlay logos communicate to customers that an electronic accessory has been designed to connect specifically to iPod, iPhone, or iPad, and has been certified by the developer to meet Apple performance standards.”

Would you welcome a new range of certified accessories for Google-made devices? Pop on over to @TrustedReviews on Twitter and share your thoughts.


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