Despite its impressive new design and Face ID tech, the iPhone X is expensive at £999/$999 – but it’s nothing compared to the £53,000/$70,000 gold-encased Lux iPhone X Ingot 250.
Conjured up by Brikk, a Hong-Kong design house that specialises in making luxury customisations of high-end products, the Lux iPhone X Ingot 250 has, as its name would suggest, 250g of solid 22 carat gold wrapped around its frame.
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Described by Brikk as “opulence defined” the gold covered iPhone X offers no extra functionality for a price tag 53 times its RRP, but it will act as a way for people with more money than sense to stand out from the crowd of less well-heeled iPhone fans. It is also likely to serve as a means by which people with wallets deeper than the Marianas Trench can attract drive-by phone thieves.
The Ingot 250 sits at the top-end of the Lux lineup, with other custom iPhone Xs coming in at a ‘reduced’ price tag; the entry-level Lux iPhone X Mono for example comes with a heptagon-style pattern of either 24 carat gold or 18 carat rose gold for a mere £5,600/$7,495.
Related: What is Face ID?
Around double the money can get you a mid-range Lux iPhone X Deluxe model slathered in a gold coating, some diamonds, and a French enamel top-half of a hexagon inlay. And at the top sit the solid gold models, either offering 108g or 250g of the yellow stuff.
Other Lux iPhone X models include options to have precious stones inlaid into the back panel, further adding to the ostentatious and conspicuous consumption nature of the customised iPhones.
Why exactly anyone would want to plonk large amounts of gold or platinum on a phone carefully designed by Sir Jonny Ive is not an easy question to answer. But the Brikk’s Lux range does show that £1000 for a smartphone may not be all that expensive after all, providing your have an oil field in your possession or a hefty trust fund.
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