Lord Sugar Tells YouView Staff: You’re Fired

When Sir Alan Sugar took over as chairman of YouView last March,

there was always a rather large chance

of his infamous phrase “You’re Fired!” being uttered at some of the under-fire staff.

And so it has come to pass for a huge swathe of the original

YouView team with the entire internal public relations and marketing team being

shown the door. Everyone from the marketing, communications and research team

will have to clean out their desks by the end of the month.

YouView has

said that the loss of the marketing team will not affect the launch date of the

service, scheduled for early 2012. The Independent cites sources within YouView and says that

user-testing and trials for the set-top box will begin next month.

YouView, which began life as Project Canvas in 2008, has

faced a lot of difficulties and has had several launch dates delayed due to

technical problems as well as legal challenges to the platform.

A collaboration between BBC, ITV, Channel 4, Channel 5, BT,

TalkTalk and Arqiva, YouView aims to combine the best of on-demand services

with current PVR functions such as pausing live TV and recording an entire TV


Lord Sugar was brought in last March to help shake up the

venture after it seemed to flounder following early initial interest.

The timing of these firings is strange considering that the

service is set to launch in only a few months time, but if the results were not

there now, then it makes sense to change it before it’s too late.

Source: Independent