Loewe Makes Diamonds a TV’s Best Friend

Loewe blings up TV.

There are designer tellies and then there’s Loewe’s new Individual Edition 1. Extending the ‘freestyling’ remit of the Individual LCD range, which allows you to choose multiple colour schemes, stand designs and side panel inlays for your TV, the Edition 1 lets you bring a little bling into your living room by covering the TV’s sides in Swarovski Crystals.

The launch of the Edition 1 has apparently come about following huge public interest in Swarovski ‘concept’ LCD TV designs exhibited at various shows around the world over the past year. But don’t expect to see them knocking about at your local Comet; only 2000 Edition 1 sets are going to be made, and only 50 of these are scheduled to arrive in dear old Blighty.

Two colour versions of the Edition 1 will be available (Loewe’s making 1000 of each): a black body with dark crystal side inlay panels, and a silver body with light crystal side inlay panels.

All Edition 1 sets are HD Ready, carry Loewe’s Image+ picture processing engine, and include an integrated Freeview tuner (for the UK versions). Plus you can opt for a built-in, 80GB hard disk recorder if you want to spend a bit more. Mind you, given that a standard Individual Edition 1 will set you back around £5,000, we suspect that ‘spending a bit more’ might not be top of your priority list…

To find out more – including the location of your nearest Loewe retailer – visit www.loewe-uk.com, or call 0800 027 6465.

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