The largest screen in Loewe’s bild 7 range has just landed in the UK, dripping OLED goodness all over its massive 77-inch panel.
We just reviewed the amazing 65-inch Loewe bild 7.65 and now the German company is teasing us with the enormo-beauty of the bild 7.77. Yep, just under 2m of OLED panel with that same jaw-dropping design.
Since Loewe is a ‘premium’ TV manufacturer, you don’t just get a telly; you get an experience. The floor stand is motorised, for a start. Simply rotate the screen left or right via the remote, or set pre-determined on-off rotation angles. Pretty swish, eh?
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But the tech tricks don’t stop there, as there’s a hidden 120W soundbar beneath and behind the screen. Turn the bild 7.77 on and the whole 77-inch OLED panel majestically slides up a couple of inches to reveal that integrated audio.
If that’s not enough for you sonically, Loewe sells a range of different wireless speakers that can be added for full surround sound, with the integrated soundbar used for the centre channel.
The bild 7.77 also includes a 1TB hard drive for your money, for recording directly from the built-in Freeview HD tuner, as well as Wi-Fi and smart TV features.
Obviously the 9mm-thick OLED screen has a 4K/UHD resolution and supports multiple flavours of HDR: Dolby Vision, HDR10 and HLG.
And the cost of all this luxury electrickery? A mere £12,990. To be fair, we were expecting the damage to be worse than that. But still, ouch.
Need a 77-inch OLED in your life? Let us know in the comments below.
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.