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Loewe celebrates 99th anniversary with extravagant bild s.77 OLED TV

2021 saw German AV outfit Loewe return to the limelight and it’s moving full steam ahead with its latest products. 2022 is the company’s 99th birthday and it’s doing so with its usual air of elegance.

It’s commemorating the occasion with the limited edition bild s.77 TV, with only 99 models to be made available.

Handcrafted at the company’s headquarters in Kronach with genuine gold-plated elements that have been fused into the design of the TV, Loewe says the bild s.77 is a mesh of luxury design and technology. It features a gold-plated Loewe signature flag, signature ring and badge, which signifies its numerical position in the collection.

Loewe bild s lifestyle edition Gold
Loewe, bild s.77 edition, available for £12,999 on

The OLED screen is 77-inches and supports HDR10, HLG and Dolby Vision HDR formats, while audio is provided by an integrated soundbar that features ten forward-facing drivers with 120W of power at its disposal.

The bild s.77 features Loewe’s Kinematic technology, a mechanism that ‘lifts’ the display when the TV is activated to reveal the soundbar beneath. Loewe has done this to ensure the TV looks beautiful from all angles even when turned off, so the presence of the soundbar doesn’t spoil the “clean lines and sophisticated design” that Loewe’s television sets are known for.

The audio system also makes use of Mimi Defined technology that can tailor audio levels to an individual’s hearing abilities, revealing more detail that would otherwise go unnoticed.

Loewe bild s.77 OLED limited edition

There’s a 2TB SSD hard disk integrated into the TV for recording up to two programmes simultaneously, while in terms of connectivity the bild s.77 features four HDMI 2.0b ports, two USB 3.0, Optical, LAN, and Bluetooth wireless streaming. Also thrown into the bargain is an Apple TV 4K box, smart cover (in graphite grey) and 2m HDMI cable.

All of this can be had for just £12,999. The bild s.77 limited edition OLED is available to purchase now from Loewe.TV, and can be found at high-end retailers such as Harrods.

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