We may earn a commission if you click a deal and buy an item. This is how we make money.

Live Facebook posts coming to a Sky News broadcast near you

Facebook has launched another media-friendly tool which it hopes will make posts made to the site a larger part of the global conversation during TV broadcasts.

The social network has teamed up with selected broadcast partners, to integrate real-time Facebook activity surrounding popular topics.

Those news and media organisations can now pull in live posts from Facebook users in relation to breaking news and events around the world, presumably to run in a ticket across the screen or to be read out by newscasters.

The likes of BSkyB, CNN, NBC, Slate and Buzzfeed (other partners will follow) will also have access to the flurry of activity around a certain topic. So, for example, Sky Sports News could foreseeably  inform viewers how many mentions a specific subject and even break down the demographics of those talking about the topics.

Traditionally, mass media integration has been Twitter’s territory, but Facebook is desperately trying to assert itself as an equally relevant tool for real-time tool.

Just recently it has added index-able hashtags, trending topics, and embeddable posts in an attempt to get organisations to to call upon Facebook date to illustrate its content.

Justin Osofsky, VP, Media Partnerships and Online Operations wrote in a post on the company’s Newsroom blog: “If there is something interesting going on, people are talking about it on Facebook. From favorite television shows to sporting events to the latest news; the conversations are happening on Facebook. Last week’s kick-off of the NFL season garnered over 20 million likes, comments, and shares on Facebook by over 8 million people.

“Over the past few months, we have rolled out a series of products aimed at surfacing the public conversations happening on Facebook including hashtags, embedded posts, and trending topics. We are committed to building features that improve the experience of discovering and participating in conversations about things happening in the world right now, including entertainment, sports, politics and news.”

Can Facebook succeed in usurping Twitter as the mass media’s darling? Let us know your thoughts in the comments section below.

Why trust our journalism?

Founded in 2004, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have 9 million users a month around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.