Following every fourth rotation of the sun a troupe of British people travel to a foreign land, fall over in the snow and ice and then come home. There are plenty of opportunities to do this while nipping to the shops, so we’re surprised Team GB travelled all the way to Korea for the privilege.
Anyway, we digress. It’s Winter Olympics time and that means a host of snazzy Games-themed tech. We’ve already seen the exclusive-to-athletes Samsung Galaxy Note 8, but the imaging gods at Leica have served up an Olympics edition we can (conceivably) actually buy.
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The stunning Leica Q Snow has been created in collaboration Iouri Podladtchikov, a Swiss Olympic and World Champion halfpipe snowboarder.
Basically, it’s a standard Leica Q with a premium white leather chassis, along with a matching case and shoulder strap.
It’s got the same 24-megapixel full-frame CMOS sensor as well as a 22mm f/17 Summilux lens. Thanks to Wi-Fi integration, it’ll also pair with the Leica smartphone app.
However, the choice of white isn’t related to the snowy conditions winter athletes tend to operate in, according to Podladtchikov.
He said: “White, for me, also means ‘carte blanche’ – it’s up to you. It’s time to get creative.”
Right you are.
Unfortunately it’s limited to 300 units worldwide, making the chances of nabbing it on a par with Team GB topping the medal table in Pyeongchang.
If you can snag one when it goes on sale in March, it’ll set you back a tidy £4,300.
Have you spotted any neat seasonal tech? Drop us a line @TrustedReviews on Twitter.