The LG G3 might have missed out on a premium metal finish, but LG has confirmed it is already looking at the high-end material for its future smartphone offerings.
Speaking with TrustedReviews following the long awaited unveiling of the G3 this week, the Korean manufacturer has revealed that metal phones are already circling its design labs as it plans a continued assault on the industry’s big players.
“As a large corporation, we are doing everything,” Chul Bae Lee, Vice President of LG’s Mobile Communications Design Lab told us.
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Despite confirming that it is looking at manufacturing metal phones in the future, Lee offered no details on when we can expect to see such device’s hit retailer’s shelves.
Although the LG G3 had been widely expected to land with a brushed metal finish, the phone was announced earlier this week with a plastic build coated in a metallic effect finish.
Discussing the reasoning for avoiding a metal build for its latest flagship phone, Lee told us the company had no choice if it wanted to reach other hardware and design checkpoints.
“To maintain the compactness of this phone, there is no other choice than this material,” he said.
“If I had applied metal to the G3 is would be much bulkier in the bezels and in all four directions. It would be very big and very heavy.”
He added: “I decided to simulate the metallic material. We ordered a special, very thin metallic film that is laid inside a mould and injected.”
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Editorial independence
Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.
Professional conduct
We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.
