Trusted Reviews is supported by its audience. If you purchase through links on our site, we may earn a commission. Learn more.

LG Watch Urbane pricing revealed, now available for pre-order

The ritzy LG Watch Urbane is now available to pre-order in the UK, although we still don’t have a specific release date just yet. has listed the device on its site, pricing the smartwatch up at £290, including VAT.

It doesn’t list a delivery date however, so we’ll have to hang on for official word from LG for now.

LG announced its style-conscious smartwatch earlier this week, with a full launch expected at Mobile World Congress at the beginning of March.

The South Korean tech giant describes the watch as the company’s first ‘all-metal luxury Android Wear device’, designed for a ‘sophisticated and cosmopolitan wearer’.

It boasts a similar spec sheet to the LG G Watch R, running on a 1.2GHz Snapdragon 400 processor, 4GB of storage, a 410mAh battery, and a raft of sensors and trackers.

That’s all dedicated to handling content displayed on the 1.3-inch circular P-OLED display, another rehash from the G Watch R.

Related: Best Fitness Tracker 2015

While the LG Watch Urbane isn’t a huge departure from its predecessor in terms of specs, it’s certainly targeted at a more style-conscious user.

The body is built from stainless steel, shipping in either a silver or gold finish. The strap is leather, but this can be replaced with any other standard 22mm band.

It’s unsurprising that LG is looking to scoop up some fashion-friendly werable market share, largely because the Apple Watch – with its gilded ‘Edition’ model in tow – launch is right around the corner.

We’ve contacted LG regarding pricing and release day, and we’ll update as soon as we know more.

Why trust our journalism?

Founded in 2003, Trusted Reviews exists to give our readers thorough, unbiased and independent advice on what to buy.

Today, we have millions of users a month from around the world, and assess more than 1,000 products a year.

author icon

Editorial independence

Editorial independence means being able to give an unbiased verdict about a product or company, with the avoidance of conflicts of interest. To ensure this is possible, every member of the editorial staff follows a clear code of conduct.

author icon

Professional conduct

We also expect our journalists to follow clear ethical standards in their work. Our staff members must strive for honesty and accuracy in everything they do. We follow the IPSO Editors’ code of practice to underpin these standards.