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LG’s 77-inch curved 4K OLED TV handed £20,000 price tag

LG has dated and priced its new flagship TV for launch, with the company’s 77-inch curved 4K OLED TV to hit the UK this October with a whopping £20,000 price tag.

Officially known as the LG 77EC980V – snappy, we know – the 77-inch curved 4K OLED will be powered by the company’s new webOS TV platform and boast Ultra Cinema 3D playback credentials alongside its proprietary WRGB OLED technology and 3840 x 2160 pixel UHD 4K resolution.

Although a precise release date is still up in the air, the Korean manufacturer has confirmed that the 77-inch 4K monster will start rolling out to UK retailers this October.

A glimpse into the future of television, this monstrous 4K OLED offering will set wannabe owners back a cool £19,999.

For those of you with neither the space nor the deep enough pockets for this 77-inch beast, fret not, LG has your back.

For a mere £5,999 you will be able to snap up the company’s 65-inch curved 4K OLED TV when the LG 65EC970V joins its 77-inch sibling on retailer’s shelves this October.

Both models run LG’s True 4K Engine Pro, capable of scaling SD, HD and Full HD to near 4K quality – as well as being future proofed against future broadcast signals.

Read More: Best TVs 2014

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