Tablet devices running on the Windows 8 RT OS will be extremely aggressively priced, according to manufacturing giant Lenovo. In fact, they could be half the price of full fat Windows 8 tablets.
Windows 8 will come in two different tablet flavours when it’s launched on October 26. One will be the full Windows 8 experience that you can hope to get on your desktop PC – hence the chunky Windows Phone-style interface.
The other will be Windows 8 RT, a stripped back version of the OS that will run on lower power ARM architecture, similar to what can be found in current iOS and Android tablet.
Now David Schmoock of Lenovo has revealed that this lower level version of Windows 8 will be extremely competitively priced. He told Bloomberg that “RT will play in consumer and retail at very aggressive price points,” adding that “It will do well but it’s going to be more of a consumer price point play to begin with.”
Schmoock reveals that while full Windows 8 tablets will cost between $600 and $700 – that’s the price of a 32GB or 64GB iPad respectively – the Windows 8 RT strain of tablets will cost $200 to $300 less.
Of course, $300 is still more than the $200 Google Nexus 7 and the Amazon Kindle Fire, but then they’re smaller, 7-inch devices. Far more important is the fact that it would undercut the 10-inch iPad by $200.
In recent weeks various tablet manufacturers have been chipping in with their feelings on Microsoft’s entry of the tablet hardware market with the Surface, but of far more concern could be whether they can afford to make and sell their own Windows 8 tablets at these aggressive prices. Yes, even for Lenovo.